Assessment Institute: Re-Imagining Benchmarking as Stewards of Place: Identifying Peers in the Context of Communities
Join us at the 2021 Assessment Institute!
Re-Imagining Benchmarking as Stewards of Place: Identifying Peers in the Context of Communities
What constitutes a “peer” for institutions that consider themselves to be Stewards of Place and who want to understand their impacts within the context of their community partnerships? This session will introduce the idea of Placemarking, which enhances traditional benchmarking methodologies and metrics to also include the community context in which institutions reside (socioeconomic and demographic indicators) as well as how institutions work in partnership with their communities (e.g., its people, organizations, issues, and assets). Placemarking allows institutions to better align their identity and image, advocate on behalf of both institutional and community priorities, and foster collaborative planning.